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 • Announcing the publication of "Bright Future"

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 • Announcing the publication of "Bright Future"

Posted by keza at 2007-01-29 05:20 PM
David McMullen - a LastSuperpower contributor - has just published a book!  It is called Bright Future: Abundance and Progress in the 21st century and has just become available at Amazon.  It can be purchased by by clicking here .





US$14.99 plus postage and handling at




Bright Future offers three reasons for being generally positive about our prospects in the 21st century:

1. Most of the poor world will be rich by the end of the century. This will not require spectacular growth rates and our ingenuity will remove any obstacles. Over this period we can double or triple food production by breeding better plants and livestock, and by more effectively managing land and water. At the same time, we can increase energy and raw material production more than 6 fold by exploiting a vast array of old and new resources with continually improving technologies.


2. Environmental catastrophes will continue to not happen. Nature is remarkably resilient. Furthermore, as we get richer and smarter we will get better at remedying or adapting to natural adversity.


3. In the highly developed economies, capitalism will lose its historical mandate as the automation of most of the onerous and uninteresting work will remove the need for the profit motive. Collective ownership by those who do the work will then be the obvious way to go. This would accelerate growth by unleashing the creative energies of the individual and freeing the economy from the distorting effects of sectional interests. This would be real free enterprise.

contact:  dfmcmullengmail.com 


About the author:



David McMullen is an economist and lives in Melbourne Australia. His work focuses on support for economic progress from a radical left position. In part this entails refuting the pseudo-left who oppose modern large-scale industry and technological progress in the name of "saving the planet" and keeping production on a "human" scale. More importantly it entails showing how collective ownership by those who do the work becomes the best vehicle for economic growth. Essentially this is because capitalism ceases to be necessary as automation eliminates most of the jobs that are not intrinsically rewarding while collective ownership is able to harness the untapped creativity and initiative of workers and more efficiently allocate resources as cooperation replaces private interest. The author is a regular contributor to LastSuperPower.net, which was established to support the war against tyranny in Iraq, and he has a blog at http://brightfuture21c.wordpress.com.



Also see David's homepage on LastSuperpower




For US bookshop and library orders phone 866-308- 6235


Australian residents will find the following link cheaper because of the lower postage and handling costs. Payment can be made through PayPal or credit card. The total cost after GST is AUS$19.95 per copy.

 

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 • Re: Announcing the publication of "Bright Future"

Posted by arthur at 2007-01-30 08:25 AM

Congratulations on the book, the homepage here and the blog (URL not clickable in above announcement)

Any chance of you taking charge of a section of lsp on related issues with regular feed of links and docs and excerpts of book?

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 • Re: Announcing the publication of "Bright Future"

Posted by DavidMc at 2007-01-31 01:37 AM
Arthur

The link has been fixed.

I would be amenable to something along the lines of your suggestion. It just needs to be discussed and fleshed out.

 • Re: Announcing the publication of "Bright Future"

Posted by Lupin3 at 2007-01-31 05:22 AM
I look forward to reading this David, and congratulations!  I second Arthur's suggestion for an LS section dedicated to the book with excerpts and perhaps further study.
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 • new LS section on the way

Posted by keza at 2007-02-01 02:14 AM
Yes, It's a good idea. Next week, DavidMc and I will be working on establishing a new LS section with a focus on "Bright Future" and related issues.

We will announce it here and explain how people can contribute to it  once  we have got it started.
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Posts: 593

 • Re: Announcing the publication of "Bright Future"

Posted by byork at 2007-02-02 01:44 PM

"From outside the box, a positive vision for the planet". This is the heading given to a review of David McMullen's 'Bright Future' book in today's Canberra Times (Saturday 3 February 2007, Panorama supplement, p. 17) The review is written by yours truly and, as the CT doesn't link to reviews, I'm posting the text below.

 

REVIEW Canberra Times

 

Title: Bright Future: abundance and progress in the 21st century

 

Author: David McMullen

 

Publisher: brightfuture publications http://www.lastsuperpower.net/bright-future/

 

240 pp

 

$20

 

Reviewer: Barry York

 

As a young long-haired student radical in the late 1960s, I used to gain inspiration from a cartoon that appeared in my university newspaper. The multi-panelled strip commenced with two characters crouched tightly in a sparse door-less little room. One of the characters stretches out his arms, accidentally damaging a wall. He becomes curious and starts making a hole in the wall but his companion is distressed and urges him to desist, lest he damage the room. The final panel shows an aerial view of the scene: both figures are actually confined in a tiny box but outside the box is a beautiful big sunny world. The message was and is clear: creativity requires destruction, a better world only comes from overturning the familiar safe one.

 

David McMullen’s book is refreshing in that it revives that spirit in consideration of the future.  His analysis will jar anyone who uncritically accepts the prevailing ethos of ‘doom and gloom’. He reclaims rational optimism and rebelliousness, rejecting the inherent conservatism of opposition to globalisation and modern industrial society – which he characterises as pseudo-left.

 

Bright Future is no mere polemic. McMullen’s training in economics informs his view as much as his decades of involvement in left-wing movements. His analysis is essentially a Marxist one, though this is not stated in the book. The text is meticulously researched and there are nearly 700 endnotes to lead the critical reader into sources of substantiation for claims made. The book will either be ignored or, hopefully, will have an influence in promoting debate about the issues canvassed, including, controversially, the author’s support for ‘collective ownership’ as an alternative to capitalism.

 

The content is wide-ranging but focuses strongly on the question of food production and world hunger, affluence and resource exploitation. Specific issues discussed include GM foods, soil degradation, water, fisheries, non-renewable resources, fossil fuels, global warming, alternative energies, nuclear power, pollution, deforestation and species extinction. He shows how food production can be increased through technological and scientific advance and better management practices. It is possible he argues, to eliminate hunger by the end of the century ‘The planet’s capacity to comfortably accommodate us’, he says, ‘is limited only by the application of human ingenuity, something we are never going to run out of’.

 

While not downplaying environmental problems, McMullen’s take is that Nature is remarkably resilient and human impact is minor compared to the planet’s ‘battering on a regular basis from super volcanoes, meteors and ice ages’. Moreover, the affluence of modern industrial societies is what allows for environmental awareness and protection.  For example, the best way to save the tropical forests is to integrate the children of subsistence farmers into the modern economy rather than to idealize their way of life.

 

The author sees capitalism as playing a continuing progressive role in those places still emerging from pre-industrial feudalistic systems and a section of the text dealing with the problem of kleptocracy in Africa is particularly informative and cogently argued.

 

What makes McMullen’s book unusual and important however is that it does not reach the conclusion of those who argue from the Right that material progress under capitalism is our benefactor and that this system is therefore the ‘end of history’. McMullen points out that affluence under capitalism continues to mask gross inequality and is only achieved through the alienation of wage slavery which chokes personal development and human initiative.

 

He argues that the continuing industrial revolution creates the conditions necessary for capitalism’s demise. As technological change progressively does away with the old back-breaking, dangerous and boring jobs, making work more complex, interesting and challenging, the need for a capitalist ruling class becomes less and less. More than half the workforce in the most advanced industrial societies now requires post-secondary education. With the automation of the most unpleasant jobs, who needs the profit motive? And who needs what McMullen calls “the master class”?

 

Collective ownership, he argues, will be ‘the obvious way to go’ and would unleash the creative energies of the individual, ‘freeing the economy from the distorting effects of sectional interest’. This, he says, is ‘real free enterprise’.

 

The obvious challenge to McMullen’s thesis is that socialism, when attempted under Communist governments, has failed. To this he responds that the experience of such socialism has been limited to places that had barely emerged from feudalism and had not yet developed advanced forms of industrial capitalism.

 

‘Bright Future’ is a scintillatingly dangerous book; a threat to the stability of walls and boxed thinking everywhere.

 

 

END

 

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